Teaching and supervision @TUM

Teaching @TUM

• 2023WS: “Entrepreneurship and Management in Healthcare and Sport”. Lecturer.
• 2023SS: “Sponsorship-linked Marketing”. Lecturer. 04/2023 - 08/2023.
• 2022WS: “Sponsorship-linked Marketing”. Lecturer. 10/2022 - 03/2023.
• 2021WS: “Sponsorship-linked Marketing”. Lecturer. 10/2021 - 03/2022.
• 2020WS: “Research Methods in Sport Management with Application of R”. B.Sc. Sport Science. Lecturer. 11/2020 - 02/2021.

Supervision @TUM

• 2023SS: Patrick Pougy Dauelsberg: “The development and feasibility of an AI-based fitness application”. Master Thesis in Management Science. TUM School of Management. 08/2023.
• 2023SS: Elias Altmann: “The impact of app-based leaderboards on healthy nutritional behavior: An investigation of GYM members”. Bachelor Thesis in Health Science. TUM Faculty of Sport and Health Sciences. 05-08/2023.
• 2022WS: Alexander Buchmann: “A Team App and Instagram Analysis of Gamification Elements of Bundesliga Teams”. Master Thesis in Management Science. TUM School of Management. 02-08/2023.
• 2022SS: Yun Fu: “Consumer review and purchase intention of Virtual Reality wearables: A mixed methods study”. Master Thesis in Consumer Behavior. TUM School of Management. 02-08/2022.
• 2021SS: Noora Wedde: “Freemium pricing strategies for physical activity apps – an empirical study on the acceptance”. Master Thesis in Management. TUM School of Management. 02-09/2021.
• 2021SS: Niklas Mamuzic: “Effect of fitness app quality on app usage and physical activity habits among individuals with COVID-19 vaccination”. Bachelor Thesis in Sport Sciences. TUM Faculty of Sport and Health Sciences. 05-09/2021.
• 2020WS: Nesma Sayed: “Effects of perceived value on the usage of smartphone apps for promoting physical activity”. Master Thesis in Health Sciences. TUM Faculty of Sport and Health Sciences. 10/2020 - 04/2021.